Client:
SOFIA DANCE FEST

Service:
Branding, Graphic Design, Web Design

Year:
2016 – currently

BEHIND THE PROJECT

Sofia Dance Fest is an international dance event, that is held annually in the capital city of Sofia, Bulgaria.

Every year thousands of dancers, choreographers and spectators from all over Europe participate to showcase their countries dance talent and compete against other countries. Participants learn, exchange, and collaborate, or just to watch, enjoy and celebrate the beauty of dance in all its forms.

Since the inception of Sofia Dance Fest, we have had the honor to be fully involved in the development and the establishment of the brand.

The color palette we selected consists of black, white, purple and neon yellow. The idea behind this particular color combination was to outline a fresh, modern visual appeal to the brand to attract more of its younger participants from around the world.

THE LOGO

The intention behind the logo design was to create a unique sign which conveys elegance and freedom – two very emblematic characteristics of the dance form of art.

Sofia Dance Fest is an international dance event, that is held annually in the capital city of Sofia, Bulgaria.

Every year thousands of dancers, choreographers and spectators from all over Europe participate to showcase their countries dance talent and compete against other countries. Participants learn, exchange, and collaborate, or just to watch, enjoy and celebrate the beauty of dance in all its forms.

Since the inception of Sofia Dance Fest, we have had the honor to be fully involved in the development and the establishment of the brand.

The color palette we selected consists of black, white, purple and neon yellow. The idea behind this particular color combination was to outline a fresh, modern visual appeal to the brand to attract more of its younger participants from around the world.

THE LOGO

The intention behind the logo design was to create a unique sign which conveys elegance and freedom – two very emblematic characteristics of the dance form of art.

THE WEBSITE

The main objective was to present a simple and clear format of the information needed for each countries participants to register and attend. All  the extensive details related to the event had to be included. The website also had to be engaging and to reflect the spirit of the festival. To accomplish this we decided to use bright colors and geometric figures typical for the design trends during the 80’s, which are once again a prevalent part of pop culture, art and fashion today.

The website had to be accessible from any device and easy to navigate by potential participants and spectators from all over the world. It is also available to users in multiple languages.

THE WEBSITE

The main objective was to present a simple and clear format of the information needed for each countries participants to register and attend. All  the extensive details related to the event had to be included. The website also had to be engaging and to reflect the spirit of the festival. To accomplish this we decided to use bright colors and geometric figures typical for the design trends during the 80’s, which are once again a prevalent part of pop culture, art and fashion today.

The website had to be accessible from any device and easy to navigate by potential participants and spectators from all over the world. It is also available to users in multiple languages.

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